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Week 12: Field Training is an opportunity for the franchisee
and trainer to work together in the market during a three-
day session. The training session will include a review of
the market and an account breakdown. During the three-
day Field Training session, the franchisee and trainer will
make marketing calls on referral sources, including hospitals,
skilled nursing facilities, home health agencies, physicians,
and others. The franchisee and trainer will also make
marketing calls on other referral sources, such as funeral
homes, financial planners, durable medical equipment
companies and other similar companies. The franchisee
will follow up on contracts needing to be signed and will
meet with communities to discuss supplemental care for
their residents. The franchisee will also attend a
networking meeting and discuss plans for volunteering.
Finally, the franchisee and trainer will review the strategic
plan, advertising budget, and 60-day action plan for the local market.
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