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ABC provides you with a complete library of sales and marketing tools. As an Always Best Care franchisee, you'll have access to everything from the latest email marketing strategies to television-quality, consumer education videos.
Our systems enable you to educate and impress your business contacts and all of the customers you serve.
Our direct marketing strategies include a broad range of specific training and collateral materials for your successful business development. We'll provide everything from detailed documents focused on selling into specific market segments to a customizable newsletter for you to leverage your local relationships and magnify brand awareness with referral sources and customers.
In addition, we'll provide you with a powerful combination of locally focused brand awareness campaigns and lead generation tools. Award-Winning Marketing & Advertising Support
Plus, you'll participate in Always Best Care's National Advertising Fund, which first launched in Q1 of 2011, to help expand brand awareness, build recognition, and enhance perceptions of Always Best Care among our target audiences. The fund also will generate thousands of leads through a national Internet marketing strategy (including both SEO, pay-per-click, social media, and affiliate marketing), which will then be distributed to franchises across the country.
Just one year after launching the first National Advertising Program, Always Best Care was honored with eight Awards of Distinction for advertising and marketing excellence in the 2012 Communicator Awards Competition.
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded nearly two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards competitions of its kind in the world.
The Always Best Care awards encompassed both consumer services and franchise development marketing and advertising. The company was honored for the following (click on the links to see the winners) …
National Consumer Website
Category: Websites– Health Care Services
Assisted Living Landing Page
Category: Online Advertising & Marketing – B to C
Online Display Advertising
Category: Online Advertising & Marketing – B to C
Consumer Services Campaign
Online Ads • Print Ads • Brochure • Website • Landing Pages • Email Category: Online Advertising & Marketing – B to C
Consumer Print Advertising Campaign
Category: Print Advertising – Advertising Campaign
Online Marketing Campaign
Category: Online Advertising & Marketing – B to C
National Marketing Campaign
Category: Marketing Effectiveness – Integrated Campaign
Franchise Development Kit
Franchise Presentation • Consumer Presentation Category: Brochure– Company Overview
The Communicator Awards honors work that transcends innovation and craft. The Communicator Awards is sanctioned and judged by the International Academy of Visual Arts, an invitation-only body consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. IAVA members include executives from organizations such as Condé Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Lockheed Martin, MTV Networks, Pitney Bowes, Time, Inc, Victoria's Secret, Wired, and Yahoo!
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